Your Association Never Stops Raising Money
Running an association means the money conversation never ends. Programs, purses, awards, insurance, youth events. Costs climb every year, and there are only so many places the money can come from. That is the whole reason your stallion auction exists. Its one job is raising money.
Sponsor Advantage gives your association a second way to raise money on the same website, one most associations have never seriously worked: sponsors. Not because sponsors were unwilling. Because the association never had anything real to offer them.
Now you do.
What Is Sponsor Advantage?
It is a complete sponsor system that lives on your auction website, not just a strip of logos.
Rotating Sponsor Displays
Your sponsors are shown throughout your auction website, all the time, on the pages your bidders actually use.
Spotlight Placements
The sponsors you want to feature get premium visibility, front and center.
A Full Sponsor Page
Every sponsor gets a spot with a description and a link to their business, not just a logo.
Sponsor Tiers
Title sponsors, event sponsors, and everyday supporters each get a different level of visibility, so your association can sell sponsorships at more than one price.
And underneath all of it, a counter. Every time a sponsor is shown, that is recorded. Every time someone clicks through to a sponsor, that is recorded too.
Sponsors Have Been Giving Out of the Goodness of Their Heart
For years, sponsors supported associations because they loved the club. A logo on a page, a thank you at the banquet, and no real idea what any of it did for their business. They gave anyway.
Sponsor Advantage is how your association finally gives something back. Real numbers: how many times their spot was shown, how many times it was clicked. And the timing works in your favor, because the final days of an auction bring some of the heaviest traffic your association sees all year, and every one of those impressions is counted.
Sponsorships are about the only free money an association ever sees. Sponsors give it out of the goodness of their heart, never expecting much back. Now the club can hand them hard numbers on what that money is doing for their business.
Tom Bruch
Who Can Be a Sponsor?
Anyone your association wants to feature. If someone wants to be seen by your bidders, you can give them a spot and put a number on what they got for it.
Local and National Businesses
Feed stores to trailer dealers to the brands your members buy from every day.
Ranches and Farms
Operations that want visibility with the bidders and breeders your auction draws.
Individual Stallion Owners
Owners who want their program in front of the auction audience beyond their own listing.
Your Existing Supporters
The people already writing checks to the association, finally getting something real in return.
Income Your Association May Have Never Considered
Here is the part we like best. Sponsorship money is money your association can raise all year long, separate from anything the auction itself brings in.
Tiers make it practical. An association can offer a title sponsorship, an event sponsorship, and a supporter level, each at its own price, each with its own visibility, and each backed by real numbers at the end of the season. Sponsor Advantage does not set your sponsorship prices. It makes them worth paying.
Most associations have sold website sponsorships before, but almost never on their auction site. That is not a gap in effort. Until now, the auction site had nothing to sell.
What Does It Cost? Nothing.
Sponsor Advantage is included free with every auction website on our platform, whether or not you buy any of the Stallion Auction Amplified add-ons. No other stallion auction platform offers anything like it.
Common Questions About Sponsor Advantage
What is Sponsor Advantage?
Sponsor Advantage is a complete sponsor system built into every auction website on the Stallion Auctions Online platform: rotating sponsor displays, spotlight placements, a full sponsor page with descriptions and links, and sponsor tiers, with every impression and click counted.
Is Sponsor Advantage really free?
Yes. It is included free with every auction website on our platform. It is not a trial and it does not require buying any add-ons.
Who can be featured as a sponsor?
Anyone your association chooses: businesses, ranches, farms, and individual stallion owners. If someone wants visibility with your bidders, they can have a spot.
What numbers does our association get?
How many times each sponsor was shown and how many times each sponsor was clicked. When a sponsor asks what their support bought, you have a real answer.
We have never sold sponsorships before. Where would we start?
Most associations start with the sponsors they already have, then use tiers to give bigger supporters more visibility at a higher level. We are glad to talk through how other associations set theirs up.
Can we manage our sponsors ourselves?
Yes. Your association gets its own login and can add and update sponsors, descriptions, links, and tiers itself, and we are always available to help.
Does Sponsor Advantage only run during auction season?
No. Your auction website stays up year round, and Sponsor Advantage runs with it. Sponsors get visibility all year, not just during bidding.