How Our Pricing Works
Our pricing has two parts. That is it. No per-bid charges. No per-stallion charges. No setup surprises.
A One-Time Setup Fee
This covers building your branded auction website, setting up your domain, installing the auction software, configuring your payments and email, and training your team. Paid once, when you start.
A Flat Annual Fee
This covers hosting, security, support, and the ongoing use of the platform. The annual fee does not increase over time, and it covers unlimited auctions during the year.
We Never Take a Percentage of Your Proceeds
This is the most important part. Some auction platforms take a cut of everything your auction sells. On a successful auction, that can add up to thousands of dollars taken right out of your fundraising.
We do not do that. You pay a flat annual fee and every dollar your auction raises stays with your association. The more successful your auction is, the more you keep. Our fee never changes based on how much you raise.
What Is Included
Your fee covers everything you need to run your auction:
- A custom-branded auction website on your own domain
- Unlimited stallion listings with photos, video, and pedigrees
- Maximum bidding, extended bidding, and automatic bidder notifications
- Cloudflare Enterprise security and fast, reliable hosting
- Payment setup through Stripe
- Full admin reporting and Excel data export
- Tutorial videos and training for your team
- Support throughout your auction season
- Unlimited auctions per year on the same site
Some platforms take a percentage of everything you sell. I never understood asking an association to give up part of their own fundraiser.
Tom Bruch, founder
Why We Do Not Publish a Set Price
Every association comes to us with different needs. Some already have a website we are matching, some are starting fresh. Some run one auction a year, some run several. Rather than post a price that would be wrong for half the associations who read it, we give you a real quote based on what you actually need, and you get that quote before you commit to anything.
Wow! What a difference the online auction format has made to our stallion service auction, up 35% in overall sales which increases the purses to our Futurity & Derby. Big Sky hits it out of the park when it comes to customer service, any time I have a problem or question, they are right there to help in a very short time, I love it that they are open to suggestions for changes that help me, by implementing those changes they saved the potential customer confusion and me time explaining!
Teresa Myers, Executive Director, Quarter Horse Racing Association of Indiana (customer since 2020)
Common Questions About Pricing
Does Stallion Auctions Online take a percentage of what we raise?
No. We charge a flat annual fee and never take a percentage of your proceeds. Everything your auction raises stays with your association.
Will the annual fee go up over time?
No. The annual fee does not increase. It stays the same year after year.
Are there any hidden or per-transaction fees?
No. There are no per-bid, per-stallion, or per-transaction charges. You pay the setup fee once and the flat annual fee each year.
How many auctions can we run for that annual fee?
As many as you want. The annual fee covers unlimited auctions during the year.
How do we get a price for our association?
Reach out for a custom quote. There is no obligation, and you will have the quote before you decide anything. Most quotes are provided right on the first call.