Introducing Stallion Auction Amplified for 2026-27!
Nineteen years of running stallion auctions has taught us one thing over and over. The auction website is only half the job. The other half is keeping your auction in front of bidders, and that half has always been owned by the association.
This season, we are taking on that half too. It is called Stallion Auction Amplified, and it is three add-ons that work on any auction website on our platform.
What Is in Stallion Auction Amplified?
Text Message Alerts ($399 per season). When a bidder gets outbid, an email can sit unread until the auction is over. A text gets read now. Bidders opt in on your auction site and get a text when they are outbid, with a link straight back to the stallion.
Stallion Finder ($399 per season). An assistant that lives on your auction website and answers bidder questions from your own stallion listings. 'Which stallions stand in Oklahoma?', 'what stallions have specific breeding', that kind of thing, with a link to the right listing every time. It works at two in the morning, which is more than any of us can say. The name can even be changed to fit your association's site, and it has advertising space built in for sponsors, ranches, farms, or individual stallions that can easily recover the cost.
Bidder Email Campaign ($599 per season). The people most likely to bid this year are the ones who bid last year. We write and send four emails to them across your season.
What Does It Cost?
Each add-on stands alone. Any two save $100. All three together are $1,199 for the season, which saves $198. The season runs October 1 through March 31, covering everything from your preview period to your last buy-it-now sale.
And Sponsor Advantage, our complete sponsor system, stays free for every association on the platform. Rotating displays, spotlight placements, a full sponsor page, and sponsor tiers, with impression counts your association can hand to every sponsor. The spots are not just for businesses, either. Ranches, farms, and individual stallions can all be featured. That is a fundraising tool all by itself, separate from anything the auction brings in.
We just are rolling this out and as of 8/17, 3 Associations are already adding Amplified for the 2026-27 season!
Where Can I See the Details?
The full rundown, the pricing, and the common questions are all at stallionauctionsonline.com/amplified. If your association wants in before October 1, reach out and we will get you set up well ahead of the season.