The Proven Platform Behind the Horse Industry’s Most Successful Stallion Auctions
Proven. Stable. Battle-tested. Designed for the real world.
Stallion Auctions Online was created to give equine associations and clubs a dependable, easy to manage, and professional system for running their annual stallion service auctions. These events aren’t just fundraisers. They are the financial backbone that supports awards, events, scholarships, and year-end programs.
Our first auction launched in 2007 with the Pacific Coast Cutting Horse Association. Since then, this platform has powered auctions that have generated millions of dollars for programs across the country. Today, more than 30 associations trust Stallion Auctions Online to run their most important yearly fundraiser.
"Associations can’t afford failure during their biggest fundraiser. So we built a system that won’t."
Tom Bruch - Owner
Why Associations Choose Us
Most associations and clubs run on volunteers, limited staff, and even more limited time. Stallion service auctions, however, are high pressure events. A single glitch, failure, or administrative mess can hurt the entire program.
Our system gives associations exactly what they need:
- Rock solid stability during peak bidding
- Clear, simple tools that volunteers can use confidently
- Professional presentation that earns trust from stallion owners
- Reliable reporting for boards and treasurers
- A proven track record going back nearly two decades
Proven Since 2007
When we launched our first auction for PCCHA, the goal was simple: build a system strong enough to handle the pressure, honest enough for the horse industry, and easy enough for volunteers to manage without tech headaches.
The results were better than anyone expected. More associations began asking for the system. Their auctions grew. Their fundraising grew. And the need for a reliable, purpose-built platform kept growing year after year.
"We’re here to make sure your auction runs cleanly, reliably, and without stress every single year."
Built for Committees and Volunteers
Many associations rely on volunteers who juggle full-time jobs, families, and busy schedules. The last thing they need is complicated software or manual processes that leave room for mistakes.
That’s why the platform is designed to be:
- Simple to update and manage
- Fast to learn
- Clear for bidders
- Stable under heavy traffic
- Configurable for each association’s needs
Designed for Stallion Owners Too
Your stallion owners are the foundation of your program. Without them, there is no auction. The platform is designed to give owners the confidence that their donated breeding is shown professionally, managed correctly, and handled with respect.
Better owner experience results in stronger participation. Stronger participation results in stronger auctions.
Our Mission
"To help associations raise more money with less stress."
Everything we build is focused on making your stallion service auctions:
- Smoother to run
- Better organized
- More trusted by participants
- More profitable for your programs
Meet the Founder
Tom Bruch
"We’ve been supporting the horse industry with technology since before smartphones existed."
We began building equine websites in 1998 through Big Sky Internet Design. Over the last 25 years, we have built and managed hundreds of sites for equine associations, breeders, trainers, and equine businesses across the United States.
In 2007, when PCCHA needed a custom online auction system, Tom designed the first version of what would become Stallion Auctions Online. That system has been refined, upgraded, and improved every year since, always based on real-world feedback from associations.
Our Promise to Associations
Your auction is too important to gamble on untested tools or social media chaos. With Stallion Auctions Online, your organization gets:
- Stable, proven auction software
- Responsive support when you need it
- Professional presentation for stallion owners
- Accurate reporting for boards and treasurers
- A long-term technology partner
"Your auction powers your association. Our platform powers your auction."
Frequently Asked Questions
Stallion Auctions Online is a proven software platform that helps equine associations run stable and professional stallion service auctions. It has powered millions in fundraising for more than 30 associations since 2007.
Equine associations, breed clubs, and event programs that rely on annual stallion service auctions use the platform to fund awards, scholarships, and year-end programs.
The platform is designed to be simple, stable, and easy for volunteers to manage. It automates bidding, reporting, notifications, payment workflows, and extended bidding so the auction runs smoothly.
Yes. Associations can require bidders to enter a valid credit card before bidding and can process payments through the platform after the auction.
The platform was built specifically for the horse industry. It supports stallion service auction formats, extended bidding, maximum bids, bidder verification, and stallion owner friendly listing features not offered by generic tools.