Our Stallion Service Auction Features
This is the only software that we know of that was designed specifically for stallion service auctions.
We built our first stallion auction for the Pacific Coast Cutting Horses Association back in 2007. Since that time we have worked with over 25 various associations to design and build stallion auctions that work for them to make them money! We have listened to all the feature requests and have attempted to roll them all up into a brand new modern design that is easy for the bidders AND easy for the association to manage.
This is probably the biggest issue we have heard over the years were deadbeat bidders. People who bid, but then never paid. The associations had little recourse. Now you can require a credit card be entered securely before people can bid!
Now the software allows the bidder to pay online for their purchases as well as the Administrator can process them.
Along with the credit card processing, the software can be configured to add a percentage to the total to help Associations recover their added costs using credit cards.
Just like eBay, a bidder can put in a Maximum Bid and the software will continue to automatically increase the bid by the minimum bid increment until the Maximum Bid is reached. This way a bidder can set a bid and forget it. But don't worry, they will get an email when ever the automatic bidding kicks in. They will always know where they stand!
This is a configured
amount of time, for example 5 minutes, that is added on to the time left to
bid for each horse at the end of the auction. This allows bidders to
continue bidding past the auction conclusion and there is no longer a race
to get your bid in at the last possible second!
Consider this scenario: A bidder Jones enters a bid for Sparky for $1000 with 3 minutes left in the auction. Sparky's time to the end of his auction is extended 5 minutes, 2 minutes past the overall conclusion of the auction. Bidder Smith really wants Sparky. Smith bids $1500 for Sparky when there was 1 minute left on Sparky's extended time which extends it another 5 minutes. Jones decides he has had enough, puts in a bid for $3000! Smith decides that he does not want poor Sparky that bad and stops bidding. 5 minutes after Jones's last bid, Sparky's auction closes for good.
Bidders can choose horses as Favorites and only view the Favorites. This helps when there are lots of horses in the auction as it allows the bidders to more easily keep track of the horses they are interested in.
Bidders at anytime can view all their bids, only the bids they are winning or only the bids they have lost. This insures bidders know exactly what they have bid and where they stand.
When a bidder registers, they are sent a link to verify there email address. This helps prevent spammers and fraud as the email address used for their account must be legitimate.
Bidders receive emails when they register, when they bid, when they are out bid, when they have won the auction and when they purchased a stallion at the 'Buy It Now' price.
Bidders can have an email sent to them to reset their password when they forget it.
Stallions can have much more information added to their details page, along with as many images as they want and even videos (YouTube).
Horses can be entered into a 'Reference Sires' category where bids are not permitted. This allows for more background on the stallions in the auction.
When a bidder has bid on stallion, that stallion will have a bright border around it and will let the bidder know visually if they have the winning bid or if they have been outbid.
Works and looks great on any size device, from a TV to a Phone.
The administrator can modify the number of stallions on one page and it displays paging icons to jump to specific pages. This is great for auctions with many stallions!
Allows searching for any stallion's name.
The auction can be configured for other types of auctions as well. Consider a fund raising auction, or other types of auctions that associations run at banquet time.
Upgraded and New Features!
When the auction is over and bidding is extended, those horses that have continuing bidding will be listed at the top. This will help to show off the horses yet to be sold to increase bids!
Another customer requested feature, now the winning bidder or Buy It Now purchaser can pay by check and can be recorded for reporting.
Now offering customer requested reports to make the 'After Auction' process simpler.
After each year, we gather feedback from our customers to make the auction better. Each year, at no extra cost, we incoporate as many as we can! It gets better and better every year!